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Can become more and more difficult We have prepared a summary on the General Data Protection Act for agencies leads and clients In the end we made a practical checklist of how agencies can act ACCESS NOW This work is primarily a protection on the part of the agency and a necessary suitability.

For the market However this does not exempt the agency from possible punishments Furthermore even when the punishment is entirely for the agency WhatsApp Number List    client this can greatly harm the relationship between the parties Punishments and sanctions for controllers and operators In general this ends up being the first concern when talking about a new law In the case of the LGPD punishments range from warnings and small fines to possible.



Suspension of the  In short to avoid these punishments the secret is in preparing the ground It counts a lot when assessing a possible violation of the law when the agency or company has taken measures that have been or will be adopted to reverse or mitigate the effects of the damage That is accidents or mistakes can even happen but if there was previous preparation the risk of severe punishment is much lower The government body responsible for overseeing and enforcing the LGPD is the ANPD National Data Protection Authority.

 Digital innovation tools are implemented before others to have a more in-depth knowledge of customers and target audiences. Today, in an increasingly competitive context and market, communication with the customer is a fundamental aspect. By activating the right channels and showing constancy and reliability, it is possible to build a relationship of trust that will last over time. If it is much more convenient to invest in retaining an acquired customer than in finding new ones, digital can offer the knowledge and data necessary to build a relationship with the customer that lasts over time.

 The digital transformation Email Data with the evaluation of the innovations to be implemented can and must start right here. To achieve lasting success, a business needs to start with its customers and improve the customer experience . In a panorama so full of competing proposals, an excellent customer experience is the only element capable of making the difference. The company must acquire the customer-centric point of view and give itself a shape and an organization in line with the customer's requests . For this reason, the marketing manager is the key figure to lead the department and the entire company through the digital transformation.



Dtransf-rmkt-quote-riccardo Back to index How to survive the digital transformation in marketing? As mentioned above, marketing is the department that approaches digital innovation first and understands its importance. , digital has offered a real mine of data , information and possibilities to be developed to reach and satisfy the customer. Even and above all today, following the COVID- pandemic, the online world is increasingly important and is one of the best places to meet potential customers.

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